Digital transformation is a dramatic change in the performance of an organization or a country centered on transformative technologies. Internet of things, cloud computing, mobile applications, social media, virtual and augmented reality, data analysis, artificial intelligence and blockchain are among the most important types of transformative technologies.

Digital transformation does not mean the decorative and fashionable use of the mentioned technologies, but we can claim digital transformation when these technologies have subverted our business models, the experiences of stakeholders (such as customers and employees at the organizational level and citizens at the national level) and our operational processes in a favorable way.

Organizational digital transformation means building an organization at the level of the digital age. In other words, organizational digital transformation means creating new organizational capabilities that can guarantee the success of the organization in the digital age. If we make this definition the basis of work, we will no longer fall into this strategic error of considering digital transformation as equivalent to information technology.

The extent of digital transformation is the entire organization, where all aspects of the organization must be redefined in the digital era by applying transformative technologies.

Companies in various sectors will continue to implement digital transformation strategies to remain competitive in the evolving market. Here are five examples of great brands in the world of digital transformation:

Netflix is ​​our best bet for the latest movies and TV shows, to improve customer experience and satisfaction, Netflix CEO Reed Hastings approached Blockbuster with a proposal. Originally, Blockbuster was a video rental service, but by 2007, technology was advancing and people were using it more easily.

As a result, Netflix’s online viewing system was able to address the concerns that customers had about Blockbuster, such as late fees, and they were able to successfully offer new value to their customers through digital transformation, as well as change their purchasing habits and the way they watch movies in general.

Amazon’s new ideas in retail with data and automation

At the core of Amazon’s transformation is the data symphony. They have used the power of analytics to understand their customers even better than themselves. With AI-powered recommendations, they curate personalized shopping experiences that make the traditional retail world obsolete.

But Amazon’s influence doesn’t stop at the screen. In warehouses where there are complex algorithms for product circulation and fast delivery beyond imagination. The heartbeat of the Amazon revolution is automation. Behind the scenes, robots roam the corridors and drones prepare for takeoff, making door-to-door deliveries straight out of science fiction a reality.

In the digital age, Amazon is not just a retailer, but a leader redefining the convenience, speed and nature of how we shop and live.

It is hard to find a more analog industry than the automobile industry. However, AUDI decided to enter the digital world with its new services and is now one of the most successful examples of digital transformation.

Under the name Audi City, the company introduced an innovative showroom concept in 2012. Instead of traditional showrooms with cars on display, micro-showrooms in city centers allow users to explore the brand’s entire catalog of cars.

Discovering and buying cars can be done while strolling through downtown stores, making the experience enjoyable and accessible for everyone.

Advanced vehicle configuration is possible on interactive in-store displays using full-size vehicle images. It is possible to use the tablet to look inside the car, watch its movement and hear the sound of the engine.

Compared to traditional showrooms, sales are up 60 percent at Audi City, where only four cars are permanently on display (savings for Audi!).

NIKE’s digital transformation through the SNKRS program

NIKE, a leading sports shoe brand, is now focusing on mobile devices. It uses cutting-edge technologies, using machine learning and recommendation algorithms.

One of this company’s mobile applications helps to choose the best shoes based on foot scans. A 13-point map of the soles of the feet is created by scanning. In addition, this application provides the company with valuable information for the construction of future shoe projects.

Adobe digital transformation

Adobe was founded in 1982 and is an American software company. They acquired an e-commerce platform (Magento) and a web analytics company (Omniture) as part of their digital transformation.

Furthermore, the company realized that it could only achieve its goals if it had the best talent. Adobe invests in employee-centric work cultures, benefits and employer branding to ensure employee satisfaction. A data-driven operations model was also employed to monitor the company’s health.

Their digital transformation includes many elements: new business model (SaaS), new technology (cloud), new human resource management strategy, data-driven operations, etc.

STARBUCKS use of artificial intelligence technology to increase customer satisfaction

Starbucks, a well-known coffee chain with more than 32,000 stores in 80 countries, is famous for all coffee lovers. Not surprisingly, Starbucks recognized the benefits of digital transformation and introduced the “Digital Flywheel” in 2017.

Starbucks has integrated artificial intelligence into their app, which allows them to personalize their products and offer rewards based on consumer preferences for each type of purchase.

Airbnb’s entry into the world of hospitality with an economic platform

Gone are the days of mundane booking processes. Airbnb’s digital interfaces take you on a journey from dream to experience. The platform thrives on transparency and is fueled by user feedback that breathes life into every stay. Once-anonymous hosts now become your virtual tour guides, offering tips and making connections that transcend geographic boundaries.