The issue that we followed in the Dod and Kende campaign was that when we talk about advertising of different brands in cyber space, the first discussion that occurs is about the facilities of the new generation, but no one pays attention to the authenticity of the brand and how long the quality of that product has lasted on the roads of Iran.

This issue became an excuse for our marketing team to form a think room and instead of finding the most beautiful and technologically advanced trailer, it was looking for the oldest one. In this process, a good atmosphere was created in social networks and a lot of information was collected. According to the capital of a brand, it can be its age, Scania is 124 years old and it has been more than 120 years since its first product was released to the market. Since 2008, the mammoth collection of Scania products has been offered to customers.

First, to start this campaign, we published a clip about the Bandar Abbas Express (the first Scania to enter Iran) that traveled the transit route of Bandar Abbas to Europe. In this way, we tried to collect old customers of this brand and get old photos of those people.

The winners of this campaign were 3 whose trailer was more than 40 years old and they are still active on the roads of Iran. This was the biggest achievement that we can talk about in terms of quality, durability and service to our customers. I hope we can always provide quality to our customers in Mammut with the Scania brand.

Good luck and keep driving…

Ghazal Rezaei, director of culture and communication department of Titan Diesel

We thought a lot about the originality of Scania and Mammut and we said how we can connect these two with each other. In the investigations we did, we found out that there was a story called Bandar Abbas Express in Scania, which points to the originality of Scania, this story refers to the presence of the first transportation company in Iran.

Johan Onsen and Sons Company (1969) closes the contract for the transportation of spare parts for oil tankers in the Persian Gulf, and these spare parts are transported in the shortest time and in the safest manner during a route of 16,000 kilometers from Oslo to Bandar Abbas. After research, this company realizes that the best trucks are Scania trucks.

Therefore, it considers Scania trucks and in a period of time from 1969 to 1974 before the oil crisis that bankrupted many Norwegian shipping companies. This company has the Oslo-Bandar Abbas transit route and covers about 17,000,000 thousand kilometers, which means about 3000 thousand days of driving and 106 routes have actually been driven 106 times in order to deliver these parts to the oil tankers.

It means that almost every route took 28 days. Of course, the record of 17 days was also recorded as the fastest transportation time, and now if we want to talk about the experiences and memories of the drivers, they say that when we left Oslo and reached Ankara, they told us that you had covered half of the route.

And the other half of it passes through Ankara and inside Iran itself, or another driver had mentioned that I didn’t know where Bandar Abbas was until one day before my trip, or they say in their experiences that we were able to experience temperatures of +40 to -30 degrees on the same route, and the interesting thing is that they wrote a book about the experiences and memories of these drivers and it has been printed, these memories are written under the title of Bandar Abbas Express, the interesting point is that this adventurous journey of drivers happened with 3 different generations of Scania.