Mention some of the achievements of the sales unit in your years of presence?

The achievements of the sales unit, which were undoubtedly achieved with the efforts of the entire team and the support of the respected CEO, Mr. Engineer Momeni, include:
– Preparing the sales cycle of Mammoth products, academic and experimental training for the team members, so that the whole sales team performs the sales process with a specific and defined pattern.
– Dividing the sales team into 4 separate teams, dividing the market between 4 teams, clarifying achievable sales goals based on the characteristics of SMART goals, designing a calculation system and paying bonuses if the goals are achieved.
– Preparation of training packages: face-to-face, telephone marketing and continuous transmission to team members.
– Implementation of the OKR Objective & Key Results model – in the sales teams, which ultimately led to the mental discipline of the members, and by defining indicators to measure progress, it became clear to everyone what is important and how the team members participate in achieving the goals. It was determined by themselves.
– Implementing the marketing model and creating reliable sales forecasts through missions and field investigation of potentials and negotiations.
– Training and empowering team members so that they have independence and creativity in making decisions and carrying out activities.
– Clear definition of intra-organizational relations with other units, clarification of authority, which finally led to systemization, which made the organization much more agile than before.
– Achieving an approximate growth of 80% in about 20 months.

How do you define innovation?

Having goals that lead to the growth and development of the organization and the individual makes us always research and implement, which leads us to never be still and to find new solutions in the form of: products, ideas, methods, competitive advantages and innovation. let’s create

In your opinion, how can innovation be done in the sales unit?

The old definition, which only expected the sales unit to make sales, is no longer applicable.

In my opinion, it is necessary to always have more information about the market, product, customers and competitors than what we consider sufficient, and based on the conditions, provide innovative sales solutions and new persuasion methods. These methods of persuasion should always be accompanied by innovation.

How can emerging technologies and new approaches in sales be used to improve the company’s sales performance?

Currently, in the company, we have created a suitable web platform for entering the information of customers and projects, with the aim of properly managing customers, managing sales forecasts, as well as tracking and tracking sales opportunities, which is in the testing and launch phase. If it is used correctly, it will have a great impact on improving the sales performance of the company.

How do you communicate with customers and their needs to improve your company’s products and services?

Through the sources of information input to the company, including: field marketing, exhibitions, telephone marketing, introducing customers to each other, incoming calls through the website or advertising billboards, we establish initial communication with customers. We listen to their needs and based on our deep experience, we review their needs and in the next step, we make their demands clear according to the budget and other conditions of the customer.
It is in this state that we can improve the company’s products and services and innovate.

Has there been innovation or new methods in the field of communication with customers?

Yes, in the current era, which is known as the digital era and technology is developing rapidly, the main focus of marketing is on the customer and based on the 4C marketing mix instead of the 4P. In this method, which I think has a much more suitable application than the 4P method. Should:

– Instead of paying attention to the product, you should pay attention to the Consumer Value, which includes the needs and demands of the customers.
– Instead of paying attention to the price, you should pay attention to the cost to satisfy and what value we bring to our customers.
– Instead of paying attention to Promotion, you should pay attention to Communication and the quality of communication with the customer.
– Instead of paying attention to Place, you should pay attention to Convenience and providing ease of purchase for the customer.

Of course, this is definitely not the end of the story and changes in the world of science and practice are being updated every day. So, by maintaining the search spirit and defining lofty goals, you can always create innovative methods.

In the end, what advice do you have for loved ones who are interested in progressing in the field of sales?

Every organization has its own sales cycle according to the type of product and customers. According to it, you should write the stages of the sales cycle of your organization and prepare a plan for it and do it until all its weak points are taken.
Strengthen the skills of managing sales meetings in such a way that the customer feels that he is sitting in the safest possible place and conducting purchase negotiations.
Your passion is not enough to progress in sales, you have to love the sales cycle to be successful.

Final word with you…

Selling means getting up from behind our desks and computers, selling means dominating the market, selling means establishing and developing communication, selling means finding a solution to satisfy customers.