Business intelligence (BI) is a technology-based process used to analyze data and provide actionable information to help managers make more informed business decisions. As part of the business intelligence process, organizations collect data from internal IT software and external sources, prepare it for analysis, visualize the data, and create dashboards to present the results of the analysis to business users for operational decision-making and strategic planning. The ultimate goal of business intelligence or BI is to make better business decisions that enable organizations to increase revenue; improve operational efficiency, and gain a competitive advantage over their business competitors. To achieve this goal, business intelligence encompasses a combination of analytics; data management and reporting tools, as well as various methods for managing and analyzing data. In this video, we went to our colleagues in the BI unit at Mammoth Connect and learned more about business intelligence. Stay tuned.