Holding a playing to win workshop
Lafley (former CEO of Procter & Gamble) and Roger Martin in 2013 published the five-stage strategy model in a book called playing to win. They have provided a framework that key decision makers can use to select the appropriate strategic approach for the organization. This framework is called Lafley and Martin’s strategy model.
“Playing to Win” strategy is a strategic framework that helps companies succeed in competitive markets and achieve their goals. In this approach, the strategy is formulated and presented with the aim of winning, and the vision is not just to play!
Therefore, it is necessary for the business to accurately determine its position in the industry, to create a sustainable competitive advantage and to be able to provide significant value to customers compared to competitors. It is important to make the necessary choices to get these three elements right.
The “Playing to Win” strategy places great emphasis on learning from experience and continuous improvement. Companies must constantly evaluate their performance and implement their strategies according to market changes or new experiences.
Advantages of “Playing to Win” strategy
Focus: This strategy helps companies focus on clear goals.Competitiveness: By determining competitive advantages, companies can perform better in competitive markets.
Innovation: Companies can become leaders in innovation through continuous learning and improvement.
Many big companies like Procterand Gamble, Nike and Apple have used the principles of this strategy for their success. By setting clear goals and creating competitive advantages, they have been able to conquer their markets and stand out in the eyes of customers.
The playing to win strategy model should answer five main questions in order:
What is our appetite for victory?
Where will we play?
How will we win in target markets?
Do we have the capabilities and capabilities necessary for success?
What infrastructure do we need to support our decisions?
The “Playing to Win” creativity workshop was held at the Innovation and Business Development Vice-Chancellor of Mammut Digital, the result of which was more focus on innovation.
In order to achieve this goal, programs were prepared, one of which is holding an innovation meeting with influential people inside and outside the country who are active in this field. The start of this program will be from October of this year and every two weeks a part of this program will be posted on Linkedin, Aparat, Mammut Digital site and other media of this collection for the access of respected colleagues.
The purpose of holding these meetings is to transfer innovative experiences, talk about current innovations and ecosystem development, etc.
